http://money.howstuffworks.com/advergaming5.htm
Games that have much anticipation and are expected to sell many copies may charge upwards of 500,000 for companies to advertise in a game. A few examples of companies known to pay alot for adergames is - Nike, Adidas and also Honda. Smaller game developers may charge under 5k for their game.
Their are hidden ways of incorporating advertisising into a game, like having company logos on the mahjong blocks. One of the great difficulties for game developers is choosing how in which the advertising should be incorporated into the game and how it is to be showed.
Certain gaming developers that are new to the scene may be able to develop a extremely fun and enjoyable game but might be unable to promote the advertising in a good way. A experienced game developer will be able to make a game that is both very entertaining and also gives a clear understanding of the company needing to be advertised.
Advergaming is an ever increasing market, it gives the potential to almost be "unskippable" with pop-up windows being almost closed instantly, Tivo and foxtel giving you the opportunity to skip ads. Advergaming is becoming an ever growing market with game developers becoming ever smarter and discovering more interactive forms of advertising.
Thankyou for reading my blog, hope you learnt alot and my next one will be out soon!
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