Monday, September 13, 2010

Blog 2-Advergaming

http://www.articlealley.com/article_112072_3.html
What I Learnt From the Article Above-
That one of the main intentions of advergaming is the attract users to the website and allow them to interact in someway with brands. They are easily installable to websites, you can also often be paid for a having ads on your website/throughout your game.


I learnt that one form of advergaming is Revenue-Generating Advergame which consists of putting a game on their website that consist of one form of advertising and is designed to make the visitor continually returning to play this game thus a larger chance of the visitor noticing the products that are advertised. 


Another form is Attention-Generating Advergame, the main objective of this is to raise awareness about things like global warming and politics. It is not necessarily designed for cash purposes but more about sharing knowledge and enjoying that while having a fun gaming experience.


The last form of advergaming is called Stealth Advergame, a good example of this would be the picture of the racecar in my last blog, this contains the white banner in the background. Another form would be a banner that runs along the side of the pitch in a Soccer game or along the court in a basketball game.


Advergames can also effect certain peoples opinion of a certain company or brand.

 
The above picture is an example of a Revenue Generating Advergame.
 
The above picure is an example of a Attention Generating Advergame. 
The above image is an example of a Stealth Advergame, as you can s

ee in the background on the boards it is showing Toshiba and Fujifilm.

Thursday, September 9, 2010

Introdutive Reflection- Advergames.

I believe that advergames are just games orientated with some form of advertising located throughout the game. Whether the advertising is in the background, played at different intervals throughout the game. Maybe also coupons offered at the end of the game. 
Some websites dedicated to advergames or discuss advergaming?
http://www.malleyadvergames.com/ 
Advergames is a website that offers a service allowing you to incorporate your business into a advergame made by this company. They also explain the benefits of advergaming and what exactly the intention of advergames is.
http://www.wisegeek.com/what-is-an-advergame.htm  
This website gives an indepth description of advergaming and their history. Who exactly is involved with advergaming and also the different forms of advergaming.
www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame
The above website mainly discusses advergaming and peoples misunderstanding of it. It is written by an gaming advertises himself and he discusses the focus on consumers. It discusses the major forms of advergaming and how they compare to all the different forms.

A website that discusses the benefits of Advergaming-
agens.no/why/why-you-need-an-advergame/
In the above picture the shown advertising is the white billboard.

Sunday, September 5, 2010

War Afghanistan!

I find the war in Afghan to be quite a opiniated and sad topic. Australian soldiers are being killed every year at war overseas with many more suffering serious injuries. I dont know much about the war in comparison to many people regarding the background information and political statistics in relation to the war.

 But I know there are many humanitarian rights and other groups out their strongly against sending the troops to Afghanistan. I personally dont understand the reasoning behind sending our troops to Afghanistan.

It takes people away from their partners and their kids and sometimes they will never return. It affects me especially when I see on the news that another Australian Soldier has died in a IED or shot dead. 

Not only do Australian Soldiers suffer physical injuries, many more suffer from pscological diseases that have effected them due to many reasons whether it being alone too much at a warfield or just environment of warfare.