Introdutive Reflection- Advergames.

I believe that advergames are just games orientated with some form of advertising located throughout the game. Whether the advertising is in the background, played at different intervals throughout the game. Maybe also coupons offered at the end of the game. 
Some websites dedicated to advergames or discuss advergaming?
http://www.malleyadvergames.com/ 
Advergames is a website that offers a service allowing you to incorporate your business into a advergame made by this company. They also explain the benefits of advergaming and what exactly the intention of advergames is.
http://www.wisegeek.com/what-is-an-advergame.htm  
This website gives an indepth description of advergaming and their history. Who exactly is involved with advergaming and also the different forms of advergaming.
www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame
The above website mainly discusses advergaming and peoples misunderstanding of it. It is written by an gaming advertises himself and he discusses the focus on consumers. It discusses the major forms of advergaming and how they compare to all the different forms.

A website that discusses the benefits of Advergaming-
agens.no/why/why-you-need-an-advergame/

In the above picture the shown advertising is the white billboard.